Media and Culture: Global Homogeneity and Local Identity edited by Rachel E. Khan explores media's role in promoting the local culture vis-a-vis the global media trend. It includes select papers from the conference of the Asian Congress for Media and Communication that examine the growing role of mass media's cultural influence and how it can be either a hindrance or a help in promoting local cultures instead of serving as a tool for global homogenization.

Publisher:
Anvil Publishing, Philippines

Publication Date:
2011

Format:
Softcover / 9 x 6 inches / 192 pages / BW

Language:
English

ISBN: 978-971-27-2576-0 

One copy only. Previously owned, good condition.